ENDEAVOR™ Renewable Catalyst System
Launched the ENDEAVOR™ renewable catalyst system, a new product line in a new category to meet customer demand. ENDEAVOR™ uses cutting-edge technology to produce Sustainable Aviation Fuel (SAF) and Renewable Diesel (RD) from bio feedstocks (vegetable oils, animal fats).
Press Release
Worked across both organizations (Chevron and W.R. Grace) to develop a product launch press release. Developed a media list and pitched the story. Press release generated 12 earned media placements.
Webcast
Produced a webcast to accompany the product launch. The webcast generated significant interest, including 500+ signups and ~250 live attendees.
Print Advertising
Product Launch Video
To bring the campaign to life, a product launch video was produced to accompany the campaign.